Pierre Rieu Markets His Father André Rieu

Pierre Rieu Markets His Father

CHAPEAU MAGAZINE: You haven’t had the idea yet, due to your role in your company, to do a specific study say in, economics, or to work abroad for a year with a different orchestra or artist, purely for the experience?

PIERRE: No, because what you learn there you can not apply to ARP (André Rieu Productions); you would still have to throw that experience away. My Mom sometimes pulls her hair out: "What has he come with now?" We do not work with a budget either. Our financial advisor, Roel van Veghel, has tried to institute that numerous times, but to no avail. Even the Schönbrunn idea, that just popped into Dads head and then he says: "I think we should do that". Of course we do look at our finances, but we still go ahead with the plan. In the end it turned out that it costs us three times as much as we thought. It sure had its setbacks, but it did wonders for us.

The tour through Australia cost us 28 million Euros, and if we had spent that amount of money on marketing via spots, billboards, advertising and the like, we would never have had the same results. The marketing we received from that tour has been invaluable and went all over the world. It goes without saying, at least, that "some fool" copied this huge castle, and was even able to attract many, many visitors with it. Click on the link to READ FULL ARTICLE with Pierre: ►http://harmonyparlorphotos.blogspot.com/2011_10_01_archive.html#6664769171402722136