Rieu Shows Are Lucrative
Ten years of performances on the Vrijthof totaling sales of more than 70 million
During the tenth year anniversary of his Vrijthof concerts, Rieu will conduct his fiftieth performance and expects the 500,000th visitor. Just for his own company the violinist and conductor realized a turnover in sales of at least 30 million. Using that amount, the average price of a ticket is based at 60 Euros and multiplied by 500,000 concert-goers. There are of course huge costs associated with the orchestra and stage construction.
The financial story does not stop with Rieu alone
The hotel industry benefits plenty by his concerts. According to Antoine Scheerens, foreman the Cooperating Hotels Maastricht and manager of the Maastricht NH Hotels, July is the best month in terms of sales for the year right after the TEFAF Maastricht during the month of March. All thanks to Rieu. Normally a room in July costs an average of 80 Euros, but since Rieu’s performances on the Vrijthof, the price has increased to 150 Euros. Every concert can account for 2000 booked rooms, which converts to 300,000 Euros.
André Rieu will perform ten concerts this year. That amounts to a 3 million Euro turnover for the hotels alone in 2014. Businessman Benoit Wesly estimates that Rieu fans staying in Maastricht spend between 300 and 400 Euros in pubs and stores. The municipality of Maastricht keeps it on a more conservative estimate and figures 200 Euros per day per tourist. According to a spokesperson one concert delivers between 500,000 and 700,000 Euros in additional revenues, depending on the number of concert-goers. That would mean that fifty concerts in ten years time brought in 30 million Euros ... All in all a conservative estimated, Rieu generated amount of more than 70 million Euros.
©Translation by John