André Rieu (Maastricht) Guide 2016
Circulation increased to 17,500
In addition, attention is given to the history of the city, tourist information and so on. More and more visitors to the Vrijthof concerts are increasingly coming from abroad, from South America to Australia. These people make a special trip to see André Rieu perform in his own city. And since they stay for several days in the city, they have time outside the concerts to visit attractions, go shopping, dining, visiting and the like.
17,500 copies of the guide will be published -12,000 of them will go to the foreign guests who have booked special VIP packages through André Rieu Productions. The André Rieu Guide is also part of a special goody bag which will be handed over personally to these people. The rest will be distributed by the VVV (Tourist Office), hotels, restaurants and major sites. This is a unique opportunity for the entrepreneurs from Maastricht and the Euro-region to reach these foreign guests. The guide will also be distributed to those who subscribe to the Chapeau Magazine.
Thanks to John for the Translation